Aimed at singles weary of un-self aware users and those far below their league , The League encourages swipers to maintain their high standards. What unique marketing tactics do you employ that align with the company’s brand and voice? A product launch is identical to throwing a party, and behind every party, is an epic pregame. Instead of making The League immediately available to the public The League drums up excitement months in advance with intriguing marketing, events and social content. Group exercise events, pre-launch parties and themed social mixers to spread the buzz about us contributed to thousands of sign ups before the product was live. This marketing tactic aligns with our company’s brand and voice because we like to think of ourselves as more than just a dating app. We consider The League to be an exclusive club, with a killer singles scene. We pre-gamed our SF launch for five months and had 8, registrations before we launched our alpha, and 76, within three months of go live. Our specific marketing tactics are similar to marketing your own party. First you have to build an invite list, then you need people to show up, and finally you gotta act cool.
THE STORY BEHIND THE LEAGUE DATING APP
Amanda Bradford , founder and CEO of The League , has created a dating app for smart, ambitious people, for whom swiping left or right is not the thing anymore. The League aims to gather a safe, selective community of amazing people — like a digital college campus — to ensure actual compatibility. Despite the disturbing media attention and the fact that the dating market is incredibly crowded, Amanda managed to start with a 25k check and highlighted her product beyond the rest!
On my latest interview, Amanda discusses the plans of her exciting start-up, the controversial press about it, and her early trials and errors as a career-oriented entrepreneur searching for love!
Amanda Bradford, founder and CEO of The League, has created a dating app for smart, ambitious people, for whom swiping left or right is not the thing anymore.
The League, a dating app targeted at ambitious professionals, is launching a new feature for women to discuss freezing their eggs. Jump to. Sections of this page. Accessibility help. Email or phone Password Forgotten account? Sign Up.
App of the week: Is ‘The League’ the most exclusive dating app yet?
A senior at Stanford saw an internship for the company on Facebook and commented that she was “ashamed” to see the company come out of Stanford. Bradford got her MBA there. But there’s a pretty big caveat. The company says it has an “advanced screening algorithm” to curate the community and filter out “flakes. The app, which is in private beta in San Francisco and New York, requires users to join a waitlist before being admitted. According to Bradford, the “common thread in the League community
Amanda Bradford is Founder @ The League, the exclusive dating app that wants you to spend your time more intelligently when it comes to.
Prior to founding The League, Amanda spent time at Evernote as a Product Manager, as an investor with Sequoia Capital and started her career in the strategic partnerships team at Google. How Amanda made her way into the world of startups and how she came to want to change the world of dating with The League? Why does Amanda totally disagree with the conventional wisdom that you cannot be a single founder? What are the benefits of being a single founder?
How has Amanda used this to incentivize her team further? What are the core challenges that remain in being a single founder? How can founders pre-game their launch to have existing users on day 1? What benchmarks does Amanda set when launching a new product, to determine the success of the launch? How core is the 7-day retention number to Amanda in her metric stack?
How does Amanda think about the right time to turn on monetization? How can founders determine the level of consumer appetite for premium products, pre-developing them? What are the main challenges when turning on monetization?
[S1,E24] Not Yet Another Dating App – What’s All The Controversy About ‘The League’?
Walking down the red carpet around 10 p. Bradford was just trying to raise awareness of her app. Bradford, who turned 30 the week her app was introduced, speaks in a low, confidential voice and has blue eyes that either scan the room or lock in on her interlocuter to create an immediate sense of intimacy.
Also, we talk to Amanda Bradford about her boutique dating app The League, an exclusive dating app that matches smart, busy, and ambitious people together. Please fill out our contact form for any advertising inquiries. TF Save the Children helps provide children around the world a healthy start and the opportunity to learn. We have President and CEO, Janti Soeripto, join us to share some of the initiatives it has underway to continue their efforts throughout the global pandemic.
Plus, we have one of… Read More. TF Joshua Karam, co-founder and CEO of Hyr Live, built the online platform with one goal in mind: to host a community of inspirational classes for food, beverage and pastry, taught to you at home. Plus, we get the inside scoop on the latest must-have gadgets for back-to-school with… Read More. TF Borrowell is helping customers reduce and manage their financial pressures during the global pandemic.
Plus, the car-buying app that gets users on the road with convenience with co-founder and President of Fair, Georg Bauer. AmberMac Blog. Categories The Feed. Tags apps audio featured virtual reality.
The most popular exclusive dating apps include Raya and The League. For this episode, Ashley and Kaitlyn want to know why people spend time applying to these services, and why these apps were created.
The League is billed as an intelligent alternative to Tinder — for those who are busy, ambitious, and super picky. But don’t call it elitist. Founder.
By Nicolas Vega. November 19, am Updated November 19, am. The League — the super snobby dating app that claims to only accept people from top schools with enviable jobs — is rolling out a new online speed-dating feature it hopes will be the downfall of swipe-based dating. The service, dubbed League Live, lets members get to know one another through two-minute video chats.
Of course, live video chats with strangers have led to trouble in the past, as sites Omegle and Chatroulette learned when their live video chat features led to complaints of men showing up just to show off their junk. Anyone who is reported for inappropriate behavior could be permanently booted from the platform, Bradford said. Here how it works: Every Sunday at 9 p. The Post has previously reported on the lengths individuals have gone to be accepted into the League, including one man offering his penthouse roof deck to host League parties.
His membership was expedited. Read Next. This story has been shared 2, times.
We got inside the ‘Tinder for elites’ – here’s what it’s like to use
Subscriber Account active since. The League’s founder, Amanda Bradford. Specifically, her app The League strives to use a Linked In-based algorithm to invite only young single people who are “mom and dad approved” to use it. Everyone else who wants to join has to stay on a long wait list until they’re deemed cool enough. Some people have taken issue with the app and called it “elitist. Do you realize there are millions of people out there who are kinder, nicer, harder working, more devoted, passionate, and interesting people than those who you believe are “qualified” for your service, but that simply do not have the same opportunities as you, and I, have had?
But in essence, all dating apps sell you the same thing, which is access to people who might want to date you, and some tools for sifting through them. There is very little about the technology itself that makes one or the other more valuable, so buying a new dating app is almost literally just buying more customers. It also operates the study guide and college-rating company the Princeton Review, and now owns upward of 45 dating-related businesses, including 25 acquisitions.
Hinge, on the other hand, almost failed at launch. While Tinder did its best to match users with strangers, Hinge proposed that it would be slightly less alienating and confusing if your matches were based on mutual Facebook friends. By , it was a hit , and McLeod was claiming it arranged 35, dates and 1, relationships a week. But the app was exceedingly ugly, and fell under criticism for appealing to an elitist urge to abandon the masses of Tinder and migrate to something more insular.
We recently found 35, users attended Ivy League schools. And though the user base was growing, McLeod told Vanity Fair that user satisfaction was dropping steadily.